Privacy Policy & Cookies
Optimistic Dogs - Privacy Policy
This privacy policy is served by Caroline Monk of Optimistic Dogs, for this website and governs the privacy of its users who choose to use it.
Through accessing our Website and/or submitting an enquiry or contacting us by email or telephone you are consenting to the collection, retention and use of your personal information in accordance with the terms of this privacy policy..
If you have any questions about this privacy notice or our data protection practices please contact Caroline Monk here.
Definitions and interpretation
In this privacy policy, the following definitions are used:
Data - collectively all information that you submit to Optimistic Dogs via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Cookies - a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);
Data Protection Laws - any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR - the General Data Protection Regulation (EU) 2016/679;
UK and EU Cookie Law - the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011
Data
If you choose to contact Optimistic Dogs or purchase their products, Optimistic Dogs may collect the following Data, which includes personal Data, from you:
Personal details (such as your name, e-mail address and telephone number) which you provide by submitting an enquiry via the Website, email or telephone.
Financial and transaction data such as payment card details, VAT information, details about payments to and from you and other details of products and services you have purchased from us.
How you use the Website - we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. We will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.
Marketing and communication data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
How we collect Data
We collect Data in the following ways:
data is given to us by you; and
data may be collected automatically via third parties such as Squarespace Analytics and Google Analytics.
Our use of Data
Any or all of the above Data may be required by Optimistic Dogs from time to time in order to provide you with the best possible service and experience when using this Website. Specifically, Data may be used by us for the following reasons:
internal record keeping;
improvement of our products / services;
transmission by email of marketing materials that may be of interest to you;
contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;
In each case, in accordance with this privacy policy
We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
Who we share Data with
We may share your Data with the following groups of people for the following reasons:
third party service providers who provide services to us which require the processing of personal data – to help third party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website, marketing and any communications run smoothly;
third party payment providers who process payments made over the Website – to enable third party payment providers to process user payments and refunds;
relevant authorities – to facilitate the detection of crime or the collection of taxes or duties.
Data retention
Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
Security
We will use technical and organisational measures to safeguard your Data, for example:
We store your Data on secure servers and use two-factor authentication to ensure maximum security.
Our website is hosted on Squarespace, who have their own security measures. https://www.squarespace.com/measures
Payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.
Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Your rights
You have the following rights in relation to your Data:
Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information.
Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
Right to erase – the right to request that we delete or remove your Data from our systems.
Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
Right to data portability – the right to request that we move, copy or transfer your Data.
Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us.
If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.
It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Links to other websites
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
Cookies
This Website may place and access certain Cookies on your computer. Optimistic Dogs uses Cookies to improve your experience of using the Website and to improve our range of products and services. Optimistic Dogs has taken steps to ensure that your privacy is protected and respected at all times.
All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
When you visit the website for the first time, you will be presented with a message bar alerting you to this Website's use of Cookies. You may, if you wish, delete these Cookies from your device; however certain features of the Website may not function fully or as intended.
This Website may place the following Cookies:
Strictly necessary cookies - These are cookies that are required for the operation of our website, they allow us to save your browsing preferences and optimise your experience.
Analytical/performance cookies (Google Analytics).- They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. More information about these cookies can be found here: policies.google.com/technologies/partner-sites
You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
General
You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
This Agreement will be governed by and interpreted according to English law and the United Kingdom. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the United Kingdom.
Changes to this privacy policy
Optimistic Dogs reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.
You may contact Caroline Monk here.
This Privacy Policy was last updated December 2022.